How to Integrate an Autoresponder Email in WordPress – Mailchimp

Mailchimp email autoresponder is a great email marketing service provider which allows us to do a lot of email marketing for our blog or business website or product launches. In addition, several great WordPress plugins allow us to extend Mailchimp integration to WordPress into WordPress. One of the best methods to do WordPress with Mailchimp integration is the Wishlist Member WordPress plugin.

Wishlist Member plugin used to build excellent WordPress membership sites with few simple steps for product launches. Today I wanted to discuss how we can integrate Mailchimp autoresponder into the WordPress website.

Why we need autoresponder Integration in WordPress

Wishlist Member plugin provides Mailchimp integration for future email follow-up for the members and subscriber management inside the membership site. It will fulfill the intention to maintain relationship and makes better satisfaction with customers. In addition, it will be helpful for subsequent product launches.

OptimizePress is the excellent theme to find different product launch templates for membership site creation. It offers optin form setup options in the individual template from the different sales page templatessqueeze page templatesmembership page templates, and product launch funnel templates.

Mailchimp autoresponder integration with WordPress is done at squeeze pages using OptimizePress WordPress to build an email list for effective product launch. The second way is the Mailchimp integration done after the registration of the membership website area. It will be used for future support and keeping the customer for the next launch.

Before we get started with the integration process, there is one thing that we will need to do other than signing up for a Mailchimp account to use the Mailchimp autoresponder service on the WordPress site. Therefore, we need to create a new list in the Mailchimp account first.

Once we have created the list, we can generate API Key and webforms for the corresponding list, which helps the Mailchimp integration with WordPress simple. Many of the integration procedures need an API key from Mailchimp.

How to integrate Mailchimp with WordPress

Login to your WordPress dashboard of the Wishlist Member plugin installed site and now go to the ”Integration” option in the Wishlist Member settings page. Next, choose ”Autoresponders” in the integration part.

WordPress Mailchimp Integration

WordPress Mailchimp Integration

Now choose ”Mailchimp” from the drop-down options. The drop-down has the various autoresponders integrations possible with the Wishlist Member plugin, such as Aweber, Mailchimp, Get Response, Autoresponder plus, Infusion soft, and Interspire autoresponders.

Once we have selected the autoresponder, we will see text boxes at the bottom of the page. We need to place two details from the Mailchimp autoresponder account; The first is the API key. Another one is Mailchimp List Unique Id; These two parameters are necessary for the Mailchimp integration on the WordPress site.

How to get Mailchimp API key and List Unique ID

  1. Mailchimp API key – we can get this in the autoresponder account once logged into the Mailchimp. Go here to get the API key
  2. Lists Unique Id. To get the Mailchimp unique id, go here
  3. Click on ”Settings”. At the bottom of the page, which says “unique id for list NAME-OF-YOUR-LIST”, we will get the Unique Id of the email list we need to integrate with WordPress.

Now the Mailchimp Integration on WordPress is done successfully. Once the new member is registered on the WordPress membership site registration page, they will automatically add to the integrated list in the Mailchimp account.

So now the WordPress Mailchimp Integration plugin makes the integration more accessible, and we can build the email list and manage the members and subscribers the way we want. This article will help us add Mailchimp to your WordPress site and capture the readers’ emails into the impressive list in the Mailchimp account.

Wishlist Member plugin allows managing every member to their corresponding membership levels. Here we can use separate list names for individual membership levels used in the membership site creation.

The members or subscriber management is easy with this type of email autoresponder integration with WordPress. Because we know building an email list is not the only task for the integration of Mailchimp with WordPress.

How to manage Members or Subscribers List in Mailchimp

The Wishlist Member plugin is used to create a membership website where we can use multiple membership levels to give helpful content to the customer based on their ability to accept things. We can also set up a subscription-based membership site by using Wishlist Member.

Mailchimp Member Management

Mailchimp Member Management

If we had multiple membership levels and a subscription-type digital product, then the member’s management after the subscription is complex. So we need to use good autoresponders for managing every member. Wishlist provides full integration with Mailchimp to manage subscribers for different levels separately.

So here, we can have an idea we can easily manage the subscribers if we had a different unique list for different member levels in your WordPress.

How to Capture emails from Readers/ Visitors on a webpage

The email capture form the subscriber has two intentions as follows,

  • To build an email list
  • To support/manage subscribers/members

Based on the intention of integration, we can use different methods for Mailchimp integration with WordPress. These intentions will identify the location of integration in the sales or product launch funnel.

Mailchimp Integration to Build email list

Mailchimp Integration to Build email list

To build an email list, we need to integrate Mailchimp autoresponder in the squeeze page or lead capture page of the product launch funnel. Here I would recommend OptimizePress WordPress theme for product launches and autoresponder integration. Here we can use the single list for capturing email from the squeeze page.

The detailed integration process of Mailchimp on the squeeze page is explained here.

Integrate Multiple Mailchimp lists with WordPress plugin

To support the members inside the membership site, we need to have a plugin called Wishlist Member. Because we need to manage subscribers from different membership levels like silver, gold, and platinum. Members from each level have different types of content and different types of questions for their problems.

So we need to solve their problem accordingly with their levels of subscription. Wishlist Member offers to integrate multiple email list IDs with multiple membership levels. This option will make everything easier for the management of members/subscribers of the membership site.

Is there multiple webforms needed to capture emails?

There is no need for multiple forms for the email capturing for the different email lists for the membership site. Wishlist Member offers to use a single registration page for the membership for one level, for example, silver level.

It will show this registration form immediately after the payment system has been made in the payment system. the payment system itself classifies the membership levels because of the variation in price for each membership level.

Wishlist Member Integrates Mailchimp in WP

Wishlist Member Integrates Mailchimp in WP

So when we come to the membership registration. The registration page will come after the payment, so you need to worry about the autoresponder integration with different levels. Once the payment is made for the particular membership level during the membership registration, the members are added to the same list in Mailchimp.

We need to create a separate list in Mailchimp for each membership level on the membership site. Check out the video tutorial for Mailchimp integration with WordPress.

Can we customize the email capture form with Wishlist?

Wishlist Member can also give options to customize the registration form to capture emails from the Mailchimp integration. However, we know most of the membership plugins will not allow us to edit/customize the registration page.

We can set up thank you page for the email capture for the Mailchimp integration on the general options page. We know the OptimizePress WordPress theme offers different templates for registration pages. Check the article here.

When landing page visitors subscribe through the registration form, they will be added to the corresponding membership levels level in WordPress and corresponding email list integrated into Mailchimp with WordPress.

How to Manage Subscribers follow-up message in Mailchimp.

Mailchimp autoresponder provider free service. The subscriber management is straightforward because of its navigation. We have integrated different membership levels with a different email list and a unique id. We need to set up thank you pages for each list we have created in Mailchimp.

We should set up follow-up messages for each list in Mailchimp. For example, once the subscriber is added to the detailed list, a new member subscribed to a membership level to welcome them with greetings.

Follow up Messages for each List

Follow up Messages for each List

Also, we need to send the proper instruction to log in to their corresponding member area, and relevant information needs ted to access and navigate the entire content of the subscription levels. So follow-up messages necessary to avoid post-sale questions from the customers.

We should notify the members if any membership level has updates. With the help of the email broadcasting options in the Mailchimp account, we can send notifications to all email lists and detailed email lists. Furthermore, we can select a range of subscribers for email broadcasting by using the broadcast filter options.

The member/subscriber management is accessible in the membership site with Wishlist Member plugin used for MailChimp autoresponder integration with WordPress.


We can use OptimizePress and Wishlist Member plugin combinations for the Mailchimp autoresponder integration with WordPress. In addition, based on the purpose of the email autoresponder integration, we can use Wishlist Member.

To build an email list, we can use OptimizePress to create squeeze page templates and capture the email list. In addition, it has an option form setup option to integrate Mailchimp with WordPress.

To manage subscribers and members in the membership area, we need to go for the Wishlist Member plugin for integration. We can set up multiple lists for multiple levels only thing we need to have the API key and MailChimp list ID for integration.

We can customize the registration page in Wishlist Member. We can also use different templates in OptimizePress for login pages. Share your experience in the comments section.


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