Digital Product Creation for Small Business Startup in WordPress

At present days small business startups online are initiated with the product launch. The product may be complex software or just an eBook that is not at all a matter. The first product launch intends to learn all the things from the product launch, from market research to marketing the product.

The central product part of the product launch variation is delivering our valuable solution for the customer problem. The rest of the procedure is the same as any product launch. Because when we plan to launch a product in the marketplace, we need to do market research about identifying the customer problem.

Once we have identified the problem, we need to analyze certain things like the customer’s lifetime. find out whether it is possible to give the solution at one time or give the solution regularly.

Based on the problem identified by the market research and the requirements needed to solve the problem and time taken to resolve the issues, create a new product. Concerning this consideration, we need to classify the product type in two methods of delivery as follows

  • Fixed type Digital products
  • Subscription-based Digital products.

Fixed product and the subscription-based product has the different procedures for creation and setup.

Fixed Type Digital Product Examples -Downloadable 

Fixed products are downloadable products. Once the sales funnel where completed, we can get the full product immediately. But the subscription-based product, we need to release the content for the initial subscription period. We can release the content in the following subscription also.

For subscription-based products has the content delivery, content management and protection process somewhat complicated than the fixed product. Some content protection software and plugins were made easy the complex procedures simple.

Fixed type Digital products

Fixed type Digital products

For fixed-type digital products have created based on the solution to the customer problem. The member area is optional for this type of fixed products. The member area only needed when we have the fixed product for long time customer issues. For example, when we consider the long term issue, we have to update our product after the specific period.

So for this kind of situation we need to have a member area for the customer. Also, the customer feels special to have the membership once they have purchased the product from us. It will keep long term strong relationship with the customer.

Fixed type digital WordPress products examples

  • eBook
  • Software
  • Videos
  • Plugins
  • Themes
  • , etc.

These are the fixed products have used around WordPress. These types of product need a new version upgrade based on the core WordPress upgrade. We need to check the compatibility of our product once the WordPress updated with new features because we have created the add-on product for WordPress, so we need to do a compatibility test for every update from WordPress.

If our product is not an add-on product for WordPress, then there is no need for the compatibility check. We can upgrade our product with the new feature at a regular interval to survive in the market we have acquired during the product launch.

Create an eBook –a Fixed type product

eBook creation is the simple way to learn the product launch and marketing strategies. Every successful blogger has their eBook on their websites. The ebook creation process has explained here. We need to target the minor part of the competitive niche for eBook creation.

We know every person have an interest in certain things. Some people have exceptional talent in sport, cooking, remodelling or playing a musical tool and others. EBook is the excellent way to express your talent and kinds of stuff and experience in certain things.

eBook Creation fixed product

eBook Creation fixed product

For example, when we consider a single person, he has good talent in various fields. He can share his experience with an eBook. Many successful people have shared their life experiences as an autobiography it has written in printed books and ebooks.

EBook has certain advantages over printed books

  • Paperless virtual Book can good for the environment.
  • The distribution method was accessible to the readers
  • Cheaper to buy compare to physical Book.
  • We can adjust the font size according to the vision flexibility of the readers
  • Marketing on ebook online is like opening g the global market for you’re physical product. So anyone can buy from anywhere is easy with eBooks.

The creation of an eBook contains some central point, as mentioned below.

  • First, we need to have ideas for the content to write the eBook
  • Target your audience and find their culture to make our eBook user friendly
  • Choose one format for wringing the Book. Once we have written we can convert it into the proper format we need to publish our eBook
  • Focus on the chapter we want to cover in your eBook and then start writing without any disturbance.
  • Once you have created the eBook, market your eBook in global marketplaces for digital products.

Here we have the 20 best eCover design software list. Choose one to create an eCover to finish the eBook for the product launch.

Develop Software – downloadable Fixed type digital product

Software development is another way to create your own fixed type product and launch it in the marketplace. Once we found the solution for the customer problem. We are ready to convert it into a product. If the problem category is under the computers and software, then we can develop the solution as software and use it in the market place.

When we consider WordPress, we can create content production software, shopping website billing software, Review site software and Social networking script. This softwares are created based on the application we need in WordPress.

We need to upgrade the software if we had any version compatibility issues with the current version of WordPress. Nowadays in WordPress offers a simple solution for software inclusion to extend the functionality of WordPress to the next higher level called plugins. We can easily update the plugin functions with the procedure given in WordPress.

Create Videos –a Fixed type Product

Creating videos on particular human talent makes be an excellent fixed product. For example, we can create 20 video tutorials about making south Indian food. These tutorials cover all the procedure for cooking south Indian foods.

We can deliver the videos as fixed product or subscription-based product. For fixed product, We can download all the videos after the sales funnel has completed. Remaining all the procedure for the product launch is same all other products in the fixed type. See the procedure to create a product launch funnel here.

Create Video for product launch

Create Video for product launch

For subscription-based product, create a members area, protect all the videos, and give some of the videos for the initial subscription. The other videos access granted during the following period subscription. No upgrade is necessary for video-based products.

We can also create a video tutorial for the customer support of other fixed products. We need to use some WordPress plugins to protect the videos.

Create WordPress Plugins and Themes 

An essential product creation method around WordPress is creating plugins or themes. We know plugins and themes are the heart of WordPress content management software. These plugins and themes can extend the WordPress functionality beyond the imaginary level.

The WordPress open source software comes up with some features, and we can improve the function of WordPress by the plugins, and we can get the excellent look for the WordPress websites using the WordPress themes.

Just do the market research on WordPress customer find the problem they feel with WordPress. Try to give a solution to that problem by creating a new WordPress plugin. The plugin creation procedure explained here. The only thing we need to upgrade the plugin when we have compatibility issues dung the WordPress update.

WordPress themes development

At present, WordPress theme creation makes business startup glory. Find out the requirements for the WordPress theme creation. These requirements used to create a different look and feel to the WordPress websites.

WordPress Themes and Plugins

WordPress Themes and Plugins

When we create the theme, we need to consider the search engine optimization and page loading time. There are important factors to create WordPress themes. The regular upgrade for the WordPress theme is important, so it is better to have the member area for the next upgrade of the fixed product.

We can create products like course materials, membership site—video tutorials for the different niche products like cooking for subscription-based WordPress products. We will discuss subscription products in the next post.


The market research and analysis gives the requirements need to solve the customer problem and the time taken to resolve the issues. These two are the important factors while creating a new product around WordPress.

Based on the research information, we can classify the product launch into two types: a fixed type digital product and subscription-type digital product creation.

We can take an example like eBook, Softwares, videos, themes, and plugins for the fixed product. These are the product we can create around WordPress. We will see subscription-based products like a membership site, Course material delivery, etc.

Share your experience in the comments section.


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