Hi, this is a time to express your values to the world with your formula. I have been on the internet for full time to promote valuable products to the customers who have the problem.
I started first as an affiliate for other people’s products, but I have recently started selling my products. So here I would like to share some of my tips to make your product profitable in selling and product launch in WordPress.
First, create your product. Even if you have already created your product, this article may have some valuable tips to read further.
Before creating the product, we need to make sure that our product is solving a particular customer problem.
For example, If anyone wants to keep their body fit they our product will provide the solution to make them with a good body structure. So it is essential to keep our products the main motto is to solve a customer problem.
A boy wants to impress his girlfriend by cooking her a nice dinner it was natural… but the problem is he doesn’t know anything about cooking. For these types of customer issues, we can create video episodes to learn cooking with different dishes. And it teaches a beginner how to cook like a chef – here you were solving a problem of the boy.
If your product does not solve any customer problem, we will not achieve anything to sell your product. So keep in mind our product must solve one customer problem.
Consider we will write the guide about playing the Farmville game on Facebook with hidden concepts of Farmville success. Before the strategic planning to start writing, we need to analyze the market and determine whether there is enough Farmville users who have to need the solution to know the hidden concepts of Farmville.
The massive amount of traffic will not help you for conversion and selling any product in the market. Marketing, selling are the two essential parts of a product launch. We will sell our product only to the targeted people in small numbers or millions of people.
We need to focus on the people who have the problem that our product is ready to solve. We know if we have a large market for an issue, we have more competition. But we have lots of potentials customers available in the competitive market.
So we need to find the big market and find a smaller niche people within that market. For example, if you are creating a product about Farmville tips, we can focus on Farmville tips for making more gold in the game and still have a big market. If you are ready to create a membership site about cooking, then we can narrow our product market as tutorials to prepare Indian meals.
The common problem many people have they will spend more hours creating a good product. But only some of the people have interested to research before start creating the product. We need to analyze the market and find what we are offering to the customer before creating the product.
Another important thing is pricing your product. It is essential to have the product cost is at least four times lesser than the customer’s benefits. For example, if our product price 50$ then our product will make the customer at least 200$ profit or saving.
So pricing is the critical factor for our product to reach a high level in the competitive market.
Types of Product Creation
We have two types of product in the market as follows
- Fixed downloadable products
- Subscription-based Products
We need to set up product launch differently for these two types of product. Suppose we have the product in the first category, fixed downloadable products, such as Ebooks, softwares, etc. We need to set up a product launch procedure slightly different from subscription-based products for these kinds of products.
The first type is somewhat more accessible than the subscription based content protection for product launch. There are some Softwares like Wishlist, aMember are used to protect our product apart from the paid customer in the market.
Now we have the excellent product in our hand which solves one customer problem. The next step is packaging and creating the product launch funnel.
We have several market places to promote our product by connecting affiliates and vendors. Say, for example, Clickbank, E-junkie, Commission junction, etc. Are the famous market places for small business product.
At this point, we may think that for a downloadable and subscription-based digital product why we need packaging. But it is essential to have packaging to promote your product in the market place.
Packaging in a sense, we need to create eCover for selling Ebooks, and For downloadable software, we can use videos, etc. For membership sites can make membership cards, and video courses can create DVD cases.
These types of virtual packaging will make our product look more valuable in the eyes of potential customers. It will keep the customers in mind our product is just like physical, but our product isn’t physical and just for display and conversion purposes.
Packaging includes protection of the product and delivery process at the end of the product launch funnel. The product launch funnel contains all the steps in the sales process, from squeeze page setup to product delivery to the customer.
We need to have a professional-looking template for your product’s sales page to market your product. No need to hire a designer to create a sales page for your product nowadays. We have some WordPress theme specially designed for product launches.
These WordPress themes have complete templates for the sales funnel example OptimizePress; Profits Theme are suitable among the product launch WordPress themes. When I go through online, some of the good looking sales page templates will not succeed. But some ugly sales templates will have massive success in selling the product.
So actually, the selling point not entirely depends on the sales template. It has another point of conversion we need to focus on them. Here I leave your decision to make your sales page template ugly or pretty good test with your own.
Sales letter templates for product launch
I would recommend for website or sales template design to choose a template that allows you to have actual sales page content above the fold. That means the central part of your website that is visible when people first see it on your sales page without making the mouse scrawl.
It gives you an area to display an eye-catching headline with the most significant benefit of the product, Sales video, and benefits of the product with bullets. Here visitors will see all the things in the first look.
I also recommend having a sales page design that isn’t too distracting. Try to keep the eyes focused on the sales letter. It eliminated sidebars and other distracting stuff like out links that take the eye away from customer intention to buy the product in the sales letter.
During this process, we need to use the excellent theme for the product launch. Here I recommend OptimizePress WordPress theme, which has different templates for squeeze pages and sales funnel page. This theme specially designed for product launch.
Apart from the sales letter template, we need to integrate with the sales page one is autoresponder email integration another one is payment system integration on a sales page. These are the two crucial integrations that we used in any product launch funnel processes.
It is necessary to drive targeted traffic to the sales landing page of the product. Once we have finished the product creation and website setup or sales letter setup for the product. The next thing we will need targeted traffic for conversion.
We can able to discuss several ways to drive traffic to the landing pages. We will see this later, but here I will throw out some ideas.
Search engine traffic for long-tail Keywords
The first thing we can get natural traffic from the search engines like Google, Bing and yahoo. The only thing is we need to make sure that our pages have a proper title tag, Meta description and meta keywords and other search optimization tips for search engines.
Depends on the niche market of the product, we should find the buying keywords. These buying keywords are the solution for customer problem, which solves our product.
Short tail keywords and long-tail keywords for traffic
The short keywords make more money than long-tail keywords. But it is challenging to optimize our product launch pages to rank high for shot keywords in the competitive niche market. So we need to focus on long-tail keywords for search engine traffic.
For example, if you have a weight loss product, it will be very tough to rank for ‘weight loss product’ or ‘how to lose weight. We need to focus on a large number of long-tail keywords for sales page traffic from search engines for this kind of situation.
The easiest way to get more traffic for long-tail keywords makes ten articles around the product long-tail keywords which makes more traffic from the search engines.
Short tail Keywords for Pay per click
For Short keywords, focus on paid advertising like Google AdWords. It is the place we can create and run ads and pay a certain amount of money every time someone clicks on your ad, and those people will become to your sales page. Pay per click is popular on Google, Bing. We can also use Stumbupon, and Facebook paid advertisement for getting sales page traffic.
The final thing is affiliate promotion. Some affiliate networks do a great job of connecting affiliates and product vendors. As you probably already know, you can get other people to promote your product for a percentage of commission per sales.
If you provide downloadable products, it will give more money when we had more sales. So I highly recommend looking at offering at least 50% commissions. Fifty per cent commission will equalize if you double the number of sales.
So go and find an affiliate for your products. Find people who are promoting other products within your niche and ask them if they’d be willing to promote your product. And Join as a vendor in the affiliate network in your niche.
Also, I highly recommend putting up an affiliate page and link to it from the footer of your site. On this page, include your banners that the affiliate can use. First, we should create the affiliate page easier then only more affiliates can easily promote our product.
Creating your product with WordPress makes you earn more money. Things to remember while creating your product in WordPress. We know we may spend more hours creating the product, but we need to spend some hours analyzing the market and find what our product can offer to solve the customer issues.
We have two types of product one is a fixed downloadable product another one is a subscription-based product. We have a slightly different procedure for product launch funnel setup.
It easy to set up a product launch in WordPress. We have specially designed themes (like Profits theme and OptimizePress) for product launch. So no needs to hire a designer to set up product launch pages.
Driving traffic to the sales pages has many ways to focus on a long-tail keyword by content writing with proper search engine optimization. For short-tail keywords, use PPC ads in search engines and Facebook, StumbleUpon paid Ads.
Find affiliates for the products. Several affiliate networks connect affiliates and vendors. Make affiliate pages easier to understand by the affiliate and give all instruction and requirements to the affiliate on the same page itself.
Share your thoughts in the comments section.