OptimizePress is the best Worspress theme for building high converting squeeze pages, Different sales letters templates for product launches. It has awesome membership sites templates and unique blog templates. These are the main four pillars of OptimizePress WordPress theme.
Generally WordPress squeeze pages are used to increase the lead captures without any distraction on the landing page by building email lists. Squeeze page Provides pre information about how the product can solve customer wants, desires or needs in the form of videos, Images and bullet texts.
The major elements covered in OptimizePress squeeze landing pages
- 19 different squeeze page templates
- OptimizePress Squeeze page contains Big headlines
- Clear offers for visitors
- Benefits of the products with bullets
- Strong call to action
- No distraction in squeeze page
- Videos about the how the product can solve customer problems
- Autoresponder forms to build email list
- Exit popup system
These are the strong benefits of high converting OptimizePress squeeze page templates. Apart from theme options we have some advanced features like the below
- Delayed call to action
- One time offers
- Mobile compatibility
- Gateway launch system
- Split test on squeeze pages
OptimizePress offers 19 different page templates for squeeze pages. We can choose any one in the WordPress page editor templates section.
Depends on the templates selection the squeeze page setup options varied at the bottom of the page editor. We can configure the settings by expanding each options listed in the page editor.
OptimizePress offers a common settings page for all squeeze pages other than this common setup we can configure minor settings in the individual pages editor after selecting one squeeze template in page attribute section.
Each template has different elements placed in different locations of the squeeze page. Example Optin form, squeeze page video, benefits, call to action and headline style. Other than these options the navigation settings, gateway system, logo settings video player, popup settings available on each squeeze page templates.
Sidebar options, video, header, headlines, e cover, navigation, exit popup, optin form , call to action and bullet points are the important elements of squeeze page in OptimizePress WordPress landing page theme.
We can enable or disable each options by checking and configuring the checkbox and options in the page editors.
Based on our products and customer wants, desires or needs we can choose our squeeze page templates from the 19 different OptimizePress squeeze page templates.
Headlines are the first filter of the sales funnel. OptimizePress offers three headlines options in every squeeze page templates.
Pre headline, headline, Sub headline
These three headlines used to express the details about answer for the below questions to the landing page visitors.
What customer problem the product can solve?
What is the product?
What is the benefit of this product if I buy?
OptimizePress offers font size, color, letter spacing, style options for each headline in the squeeze page templates. It has options to enable or disable the any one of the three headlines in the squeeze page. Each headline has unique settings on each template of the squeeze pages. We can also add clickable logo or header in squeeze pages.
Clear offers to the visitors increase the lead capture on squeeze page. OptimizePress allows you to add OTO (one time offer) for the product on squeeze pages. OTO tells about the offer and its period for the landing page visitors.
The online timer will displays the ending time of the offer for the product. The time period left for the offer displayed on the squeeze pages. The valuable offer makes more conversion because ever customer wants some the more than actual product.
The product offer should be more clearly conveyed to the visitors and the short info about the benefits of gathering the offer as well as product.
A customer wants the benefits of the product rather than features. The bullet points on the squeeze pages will always shows the benefits of the product instead of features of the product.
The OptimizePress theme offers different verity of the bullet point list images. So we can choose the bullet images as per our wish. We have 8 different bullet point images in OptimizePress squeeze page templates.
We can choose the bullet images according to the squeeze templates and the product we have used. Type of the product tells about the nature of the customers so we can easily pick the right bullets image for the benefits in the lead landing page.
The call to action buttons and the text on the button makes sense in lead capture at the squeeze pages. OptimizePress gives options for the call to action button placement, button style and button type.
It Give the call to action buttons in three different attractive colors Red, Yellow and Orange. These colors make more attention by the visitors on the squeeze page. The call to action button text we have Get access now, Add to cart, Download now, Get access, Order Now, Register Now, Check out and Buy now.
We can also use the custom text and colors for the call to action buttons.
We can also enable delayed call to action button. For this we need to specify the time period for the delay to show call to action button. Most importantly we should have the options to add the destination URL options for the call to action button in the page editor page itself.
Distraction on the squeeze page makes the diversion from the purpose of the page. The sole purpose of the squeeze page is to capture leads. So the links on the squeeze page will make distraction from capturing leads.
OptimizePress theme is well structured layout for squeeze pages without any distraction from lead capture. It has navigation menu options on the page. If you feel this will divert the customer from the purpose of this page then we can disable the navigation menu.
We can do split test in OptimizePress squeeze templates with google split test optimizer. OptimizePress provides all options to the split test for sales letter page also.
We should not add any links in the squeeze other than capturing leads. OptimizePress squeeze page designed with no distraction from any element on the page even the image used in the squeeze page.
OptimizePress provides more option for the video placement on the squeeze page. We can use own hosted video or third party (like amazon ) hosted video in squeeze page.
We can use separate videos for Pcs, laptops and Mobile devices like iPhone ,iPad. We have options to add video thumbnail image for the squeeze page video.
The video width can be altered by specifying the video width and height in the squeeze page video. Video player graphics and player color can be chosen from the drop down options.
Auto play, Controller bar, Player shadow images can be enabled or disabled using the check boxes on the squeeze page template of the OptimizePress.
Social media sharing options also available in squeeze pages. We can share the page at twitter, facebook and etc.
Optin used in the squeeze pages will capture the emails as a list in autoresponder services. OptimizePress provides the autoresponder integration with the theme itself.
Just add the Optin form embed code from the autoresponders then the OptimizePress squeeze template will automatically detect the various field need in the option form (like name, form URL, email etc).
The form fields are chosen in the squeeze template. The Optin form text font color and privacy text can be modified in squeeze template of OptimizePress. We can also use custom forms for building email list. Lead capturing is the important step in sales funnel OptimizePress give better layouts for lead capturing.
Exit popup system can be useful to increase the conversion. When a visitor leaves from the squeeze page we need to use exit popup system with bonus or special offers. OptimizePress squeeze templates provides the exit popup to build list in autoresponder.
We can use the different form fields and description text with special offers in the exit popup options in OptimizePress. This exit popup system will be useful in sales letter page.
Exit redirect options also available in OptimizePress this will be useful for giving special offers for thr customer those who leave from the lead capture page.
Once the visitor clicks the X (close) or attempts to navigate to another web page, they will be shown with a message about whether they want to stay on the page or leave from the page. during this time in the background the redirect page will loaded.
Apart from these features OptimizePress squeeze page has advanced features like Delayed call to action, One time offers, Mobile compatibility, Gateway launch system and Split test on squeeze pages. We have discussed about delayed all to action and OTO.
Mobile compatibility feature is useful to display the squeeze page templates via mobile devices and capture the leads using optimizepress.
Gateway launch system – This system helps the second time squeeze page visitors into new pages that is it will not shown the squeeze page again for the same visitor it will direct the visitors to appropriate pages of the sales of lead funnel.
Split test – OptimizePress offers the options to perform split test on squeeze pages to increase the conversion. The split test can be done using google split test optimizer.
OptimizePress theme specially designed for product launches. So it has various template pages for Membership site login page, content delivery pages, Sales letter page, and Blog templates. We will see these templates in upcoming posts.
OptimizePress having number of squeeze templates for lead capturing we can use any templates to get better coverstion. No need to hire a designer to setup these template pages. Once you got the theme you will have the member area here you have number of video training tutorials to setup squeeze pages and sales letters to get better conversion.
OptimizePress is the good WordPress theme for setup membership websites It includes different templates for creating squeeze pages, sales letters page, login page for membership site, content delivery page, video page, Optin form integration, strong call to action buttons, exit popup system, split test options, Navigation menu options for squeeze pages and header options.
One special thing is we can enable or disable any features in any template of OptimizePress theme. So we can easily construct our lead capture landing pages using OptimizePress WordPress theme. Download optimizepress here