Link Building Strategies for your WordPress Blog SEO

by Suresh Karuppaiya

We have explained basic WordPress On-page SEO here. Now Link building is another main part of WordPress SEO which will help your blog to get crawled by the search engines. Each Link on a page will tell to the search engine that there is another relevant content available for this search term.

Each link uses anchor text to display shot introduction about the linked page.  Links are mainly used to identify relevant contents for particular page content. Each page has some links to explain more details about the content discussed in the current page.

These links are the spider for web content. So search engines can easily travel through the spider from one page to another page in order to give useful content for the search query. Finally it gives more credit to the linked page. If you have a good amount of links to your page then you have more chance of being indexed by search engines.

Link Building Basics For SEO

Link building is the best method of WordPress SEO. Link building has two ways

  • Internal linking
  • External linking

Internal linking– It means each post contains the out links within the same domain of other post. This will be mainly used to reduce the bounce rate. With help of internal linking we can drive the visitors to another page of our site instead of exiting from our blog. So number of page views per visit will be increased.

Link Building Strategies

Link Building Strategies

External Linking – It means out link goes outside of our WordPress blog. The visitor has driven into some other quality sites. For both the ways google will give credit to our WordPress blog. If our site has inbound link from any other quality sites Google will give more credit to our WordPress blog.

Internal Link Building Strategies

The terms should be remembered in Link building.

  1. Anchor text
  2. No follow, do follow links
  3. No index links
  4. Link hover text

These are the basic terms we need to know before link building.

Anchor Text– This will be the important keyword in linking. Anchor text means the text used to link the external URL.  If you have external out links to some URL from some other site with anchor text WordPress SEO then google will give more credit to the URL for the search query WordPress SEO.

So our blog post URL should need to get good anchor text links from other quality site then we have whole credit the anchor text.

No-follow and Do-follow Links

Google give page rank for all the web pages submitted from the various sites. The page rank limit from 0 to 10 where 10 is the maximum page rank and 0 is the minimum page rank. If a webpage has page rank five or more then it is consider as quality web page.

The page rank has calculated from 200 different signals from the webpage. The page rank of any web page will be juiced out via out links available on the same webpage. Also the page rank juiced in from another webpage which has link to this current webpage.

So if you have more out links form your web page all the link gets small amount of link juice from the web page. We can control this link juice pass from one web page to another by adding Do-follow and No-follow to the links in the web page.

Dofollow Versus Nofollow

Dofollow Versus Nofollow

If a webpage has Do-follow links means it will pass link juice to the URL linked on the webpage. If a webpage has No-follow links it will not pass link juice to the URL linked on the web page. So while using out links in your blog content if you don’t want to pass the link juice we should use No-follow to the link. we can use rel=”nofolow” to avoid the passage of link juice.


<a href=””  rel=”nofollow” title”WordPress SEO”>Blog SEO </a>

This page page rank will not juiced to If you used dofollow in the above rel tag then the above link will pass the juice.

No Index links

No Index means If a link has no index means it will not be indexed by search engines. This type of links has been used in ad codes and affiliate links used inside the blog post. We can use no index for the advertisement links and affiliate link so we can avoid these link from the google index. Noindex has been used the rel tag as the same way of nofollow links example.


<a href=””  rel=”noindex” title”WordPress SEO”>Blog SEO </a>

here the will not be indexed by search engines.

Link Hover Text

Link hover text is another important part of WordPress SEO. When we mouse hover on the link anchor text we will see small popup textbox called link mouse hover text. This text will be visible when we mouse hover on links.

This link mouse hover text will be added as title in the HTML code of the link or image code. A sample HTML code for the link as below


<a href=””  title”WordPress SEO”>Blog SEO </a>

In the above HTML code ‘WordPress SEO’ is the link hover text and ‘Blog SEO’ is the anchor text.

External Links and Link Exchange

External links are the healthy part of WordPress SEO. If a blog has more external links from other quality blogs or website with good anchor text called quality back links. Then our WordPress blog is high ranked in search engines. Some of the WordPress bogs have link exchange between two or three blogs for this case it is not good for search engine. Google can easily identify if the external links exchanged between two WordPress blogs.

WordPress SEO also covers the below area which are used in linked building. It needs contribution by us some other online user from any blog. This method is called as OFF-page SEO.

  • Guest Posting,
  • Commenting on other blogs
  • Social sharing and book marking,
  • Community participation
  • Rss feed submissions

Guest Posting

It is best way to build backings to your WordPress blog. Guest posting means we have to write content for others blog if they satisfied they will publish your content on their blog and give back link to your blog with anchor text. So to build more back links we need to write guest posts once a week and sent it to our community bloggers for the approval.

Each blog has certain procedure to accept guest posts. We have to send as per their guideline. These guide lines are described on their blog.

Commenting on Our Community Blogs

Commenting on other blog posts every day we have seen lots of new things on the internet we have inspired in some things even though we have already crossed those thing in life. So we need to share your experience or thoughts about those things via the comments after reading the blog blogs.

Also reply every comment received in your blog post. This is one of the good ways to know your readers intention. Some of the blogs will give Do-follow links for comments also. So if you leave your blog link in comments section on others blog it will get credit.

Social Sharing and Social Bookmarking

Use social media well to know the market and promote your value. Use social book marking sites like delicious, stumble upon, digg, etc. Book mark quality content whenever you have seen on the internet with relevant tags. We can bookmark any blog contents. We can also bookmark our blogs posts with proper tags.

Build network with other users of the social book marking site.  So our bookmarked content will be shared to your network they will get good impression on your content if your shared quality content so automatically google will give credit to your blog post when it is more time book marked.

Social Sharing

We should use Social sharing sites like facebook, twitter and Google plus for the promotion of our valuable content  via blog post. Lots of online users are always on social sharing site to connect with other people to get information. So first thing we need to build good community in social sharing sites with respect to our blog contents. Once you build community we can share our blog post to your net work people.

Community participation – Forum

Facebook and twitter are general social networking sites. But community website on your niche will help you to promote you value easily via blog content. Login to the community websites and participate the discussion relevant to you blog content (niche). Share your blog content as well as other quality content whenever you needed during the discussion the forum.

Community Participation

Community Participation

Forums are good community discussion places for any niche. Find our 10 active forums for the discussion about your niche details.

RSS feed Submissions

Submit your blogs rss feed in blog directories. Many of the blog directories give do-folow links for you blog post. The number of post shown in RSS feed will be limited. We can setup this limit in reading setting available settings section of WordPress admin which shown in the below image. This is one of the good ways to build external links to you WordPress blog.

These are all the basic WordPress SEO needed for any WordPress Blog. We will discuss keyword ranking, long tail keyword usage and Quality link building tactics , Bounce rate analysis, targeted traffic in upcoming posts.


Link building is faster way of your blog content  get crawled by search engine bots. So it can be useful and gives more credit while search engine indexing. Here we have discussed internal link building strategies like Anchor text, Nofollow and Dofollow links, Noindex links and Link hover text.

this post also describes about external link building methods like Guest Posting, Commenting on other blogs, Social sharing and book marking, Community participation and Rss feed submissions. We will improve link building techniques by analyzing the google analytic data. we will see these in up coming posts share your experience below. Updated..

{ 1 comment… read it below or add one }

social media marketing michigan

This is the best strategy blog. Here is nice description for Link Building Strategies for WordPress Blog. The tips are you mention in this post really effective. Every point is clearly define. Really nice post.Thanks for providing this information.


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