Basic Elements of Membership Site Setup and Launch

by Suresh Karuppaiya

What should be the membership content?

In general Bloggers are the people who shares their own experience in particular process. We know that the experience would be the solid property for any person.  Here I denoted ‘experience in a particular process’, the process may be anything you realized in the world.  Based on the realization we have to choose a niche (topic) for blogging.

You won’t get income for all the process you realized in your life. Some process may give revenue for you and your effort. You can share this experience to people who want to earn income by the similar way as you earned.

To share your precious success realization to the specific people who are interested, to mention for only interested people because all the people are not ready to accept advices in the form of realization.

Elements of Membership Site

Elements of Membership Site

So we are in need of membership website which may be free or paid. Membership site is one of the good income sources for recurring income if you set up the valuable information inside the member’s only site and content delivery method as monthly basis.  Normally setting up a perfect membership based site is an interesting process. Here I provide my deep experience on setting up the membership site.

Membership content – How to express your experience in excellent way?

Before going to setup a member’s only site, we have to make sure essential things which we are in need.

How do you want to convey your precious information to the peoples?

  1. Video
  2. Image
  3. Text
  4. Podcast
  5. Discussion
  6. Others

Based on any one of the above method you will deliver your experience. So you have to setup members only site according to the content delivery method.

You can provide the process information with help of Post or Page in the WordPress platform. Based on the post or page we should choose membership software or plugins. Before going into membership plugins , we should know about what things need to set up membership site.

Elements of membership site setup

The complete process for setting up membership will start from ‘signing up the user’ to ‘delivering the welcome Page of the membership site’

Setting up membership site contains 9 major elements.

  1. Landing page setup.
  2. Sales page setup
  3. Auto responder setup
  4. Content Protection method
  5. Content delivery setup
  6. Payment method setup( for Paid membership site)
  7. Affiliate program setup
  8. Support systems
  9. Final testing on the setup

These nine elements are extremely important to set up the membership site. If your membership site is a free member’s only site there is no need of sixth element (payment method setup).

Four types of thoughts on visitors mind when they see a paid product

Type 1: what the product gives us?

We should answer for this question in the header section itself.  Some people have been convinced here to pay for the product.  Others want some more information about the membership site (product). So they will ask type 2 question towards the product owner.

Type 2: why should I Buy this product?

This type of visitors have been convinced by seeing the success stories with relevant proofs for the product owner success.  Also these types of visitors are willing to know the benefits of the product. So our sales page should contain the proof for the success with the product (membership site) we selling on this page.

Type 3: How this product works?

Some of the sales page visitors not ready to pay for the product until they get clear about how it works for them. Even though they were known answer for the type 1 and type 2 questions already they wanted to know the working method of the product.  These peoples are technical people they will convinced by giving the detailed explanation of each modules and their working on sales page. So we are in need of modules section in sales page.

The fourth type of visitors not satisfied until they get more benefits other than the product. These people expecting something extra.

Type 4: what will I get, if I buy the product?

To convince these types of peoples we should provide some bonuses with the paid product on sales page itself.  So bonus part has important for a sales page.

If a customer asking for bonus for the product that they are ready to purchase definitely they will expect some sort of guarantee for the money they have spent for the product. So we are in need on guarantee section on sales page.

Four types of Customers

Four types of Customers

The answer for these four types of customer thoughts should be fulfilled in landing page or sales page setup.

Header section must have answer for type 1 question

Your success story with income proof and Benefits of the product these two sections should have answers for type 2 question.

Modules and Testimonials section should have answer for type 3 question.

Bonuses and guarantee section should have answer for type 4 question.

Clear idea about your membership site

Apart from the success information you deliver inside the membership site, you should know how to setup these nine major elements of members only site.  To get more clear information, you should be aware of some more questions mentioned below.

  1. Where the people should land in order to join your membership site?
  2. What information should you need from the user before join?
  3. Do you want to collect joined user list as separate?
  4. What will be your payment gateway? ( clickbank? or paypal? Or 1-shoppingcart?)
  5. Onetime payment? Or Recurring payment?
  6. Would you like to offer free trial period for membership?
  7. When membership will be expired?
  8. How to give username and password for joined user? (automatic? or manual?)
  9. What will be your first response after user joined the membership site?
  10. What will be the welcome page of your membership site?
  11. Would you like to provide your content as downloadable?
  12. How to deliver your content?  (All at once? Or Partially in Drip method?)
  13. How user will contact you for tech and other support?

These are all the basic information you will need before setup membership site. If you have answer for the above questions you will have clear over line about launching your membership site.

Integration among these 9 major elements tells about the complete flow of how a user gets his membership access. Before seeing the detailed setup of the each element of the membership site, we should know how the visitors come to landing page, to be processed and finally get membership access?

How the landing page visitors getting membership access?

The complete process flow from visitor entering landing page to getting his access on membership site explained below.

  1. Visitors come to landing page from various traffic sources like search engines, social media etc.,
  2. Landing page may be lead page or sales page.  We will see this later in detail.
  3. Among these visitors of the landing page the interested peoples has been collected as a list by using the lead page sign up form via any auto responder.
  4. We should integrate the sign up form with an auto responder for quick response.
  5. Once the visitor has confirmed his signed up process, give free information about your success in the form of e-book . And show sales page for the paid membership site.
  6. Integrate payment system with the membership site and auto responder, we will see the detailed process in second and third element of the membership site.
  7. Sales page contains the payment system link which you integrated with membership site.
  8. After the payment has done by the user, you should provide the username and password for his membership access with customer support email.
  9. Inside the membership site we should set up welcome page for members and clear navigation for the success information available in the site.
  10. Show his corresponding membership information and logout button as visible to members.
  11. Setup new broadcasts in auto responder before delivering the next level of content inside the membership site. And send it to all members who joined this site.
  12. Test the complete process with help of test payment method provided by the payment gateway system which you integrated on membership site.

Conclusion

Now your membership site is ready to launch. The above points are complete flow for how the visitors getting their membership access. We have nine major elements in the membership setup process. We will see the each element setup in detail with integration problems faced by me when setting up each element.

Because I faced lots of unexpected problems while integrating and testing in the time of launch. I will come up with my own experience on how to resolve on time problem during set up the nine elements and launch of the membership site.

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